content-powered creativity is at the heart of wtf’s approach. see, tech businesses are super smart. but when it comes to communicating the gloriousness of what they have to offer, things can get, well… tricky.
while lots of businesses talk about ‘storytelling’ as a content marketing play; for us storytelling is narrative; structure. it’s knowing why your business matters and who it matters to: and being able to articulate these things with purpose and panache. and that’s basically what we do.
stuck on how to get your content up and running? we’ll pull a top notch strategy together – delving deep in competitor research, and scoping out what your businesses needs to do to keep pace and claim your share of the market.
starting from scratch? or want to overhaul your company’s mission, vision, values, messaging pillars? we’ll do some discovery with you and tease out all the right words for your business messages.
getting noticed by the right eyeballs sometimes means giving your content a paid push. but we do that properly; making sure the targeting is on point, and all the right keywords, terms, and phrases are baked in.
we love social media posts. they’re the perfect way to promote any larger piece of content – be it a blog, case study, whitepaper, pic, or video. they may be small, but they can pack a punch too.
whaaaat? cross-channel seeding?? no lifejacket required. all we mean is that we’ll post the content we create for you across numerous online platforms. no sense sharing in just one network, is there? mo’ channels, mo’ eyeballs…
the ideal destination for an eBook, whitepaper, or email capture; landing pages are perfect for showcasing specific information and offers.
email isn’t dead! it still works. we all just get a looott of them, right? which is exactly why they need to stand out – be they newsletters, sales-focused, or personalised offers. …guess who can help you with that?
we know seo and sem work – but there can be a lot of bs around them. at wtf, we take a common sense approach: ensuring that keywords are included in client content; but not wasting time trying to optimise out-of-scope keywords.
you want a case study… but you’re concerned no-one will read it. so why not do a video interview with them instead? or better still, why not get wtf to help pull customer interviews together?
creating a wrap video of your event is essential these days. they’re great for you, your speakers, and your marketing team. plus they give those that DIDN’T attend your awesome event a huge helping of fomo
sometimes an idea, concept, or process can seem… well… incongruous. especially when what your business offers is technical, detailed, or tricky to communicate. that’s where an animated explainer video can make a huge difference
hey… aren’t podcasts *audio*? well yes… but they can be video too. the wtf team can handle everything from planning to production to editing to distributing and scheduling
if you’re a b2b tech business looking to appeal to your customers’ or prospects’ need for more in-depth info, then why not ask wtf to whip up a whitepaper – along with a landing page and email campaign to maximise awareness – ?
a favourite of ours – truly! web copy is such an important aspect to get right: for any business. our approach is to deep dive into what makes your business tick, and tease out the right tone and content to make customers want to find out more
there’s nothing like a third party endorsement – from a customer or partner – to demonstrate just how awesome your products and services are. they’re super important: and are an ideal way of telling your company’s story and the impact your business has
no point in writing all those blogs unless they’re gonna be pushed out on social media too right? that’s why we craft social posts for all of the blogs we write. or we focus on crafting longer form posts instead. or both
not gonna lie – creating numerous blogs for our clients on a monthly basis is our day-to-day. we plan them, do interviews, write them up, and edit. and we love it. we’re damn good too