content-powered creativity is at the heart of wtf’s approach. see, tech businesses are super smart. but when it comes to communicating the gloriousness of what they have to offer, things can get, well… tricky.
while lots of businesses talk about ‘storytelling’ as a content marketing play; for us storytelling is narrative; structure. it’s knowing why your business matters and who it matters to: and being able to articulate these things with purpose and panache. and that’s basically what we do.
if you’re a b2b tech business looking to appeal to your customers’ or prospects’ need for more in-depth info, then why not ask wtf to whip up a whitepaper – along with a landing page and email campaign to maximise awareness – ?
a favourite of ours – truly! web copy is such an important aspect to get right: for any business. our approach is to deep dive into what makes your business tick, and tease out the right tone and content to make customers want to find out more
there’s nothing like a third party endorsement – from a customer or partner – to demonstrate just how awesome your products and services are. they’re super important: and are an ideal way of telling your company’s story and the impact your business has
no point in writing all those blogs unless they’re gonna be pushed out on social media too right? that’s why we craft social posts for all of the blogs we write. or we focus on crafting longer form posts instead. or both
not gonna lie – creating numerous blogs for our clients on a monthly basis is our day-to-day. we plan them, do interviews, write them up, and edit. and we love it. we’re damn good too