wtf can we do for ya?
imagine a world where business services and tech companies with complex products and services communicate in a human way across all of their marketing channels.
at wtf we help bold b2b brands crush complexity, build brand awareness, and boost engagement: using content-based creativity.
we tickle facts
we help experts tell their stories. we deep dive into their why, what, how, and who; absorbing all of this info to create powerful, impactful content that showcases their offerings and expertise
we tame functionality
tech is amazing. yes, even b2b tech. but when it comes to communicating 'what' it can offer, too many companies talk features and functions: not business value. we can change that
we transcribe feelings
while stats, numbers, and conversion rates tell us the level of engagement relating to marketing efforts, we keep in mind 'what' will appeal to customers and 'how' best to do that
we tend flames
we keep the content campfire burning. it takes 7 brand interactions (on average) to make a b2b sale, so we keep your content consistent – as well as corporate and conversational
wtf does
wtf do?
there are a lot of smart people working in tech… crafting photonics-powered digital twins using ai-based saas platforms – obvs built on microservices architecture. or similar
problem is, these solutions don’t sell themselves easily; at least not to key business decision-makers. to get them interested, they need to understand the impact of your tech
that’s where we come in
wtf does that actually mean?
we work with established, emerging, and challenger tech brands to get their game-changing gizmos noticed by their target customers in engaging and impactful ways
here’s how we do that
strategic stuff
whether you’re starting out with a new b2b brand or rethinking an existing one, wtf can guide you through perfectly positioning your products and strategically sell your services
we can perfect your:
key messages – mission, vision, values, messaging pillars, and more- communications strategy – includes competitor research, tone of voice, and content planning
content creation
why do we love content so much at wtf? because it doesn’t just ‘sell’; it creates understanding. It kickstarts conversations. it encourages engagement. all of that good stuff
we’re known for producing high quality:
- editorial: blogs, social posts, case studies, website copy, whitepapers, video scripts
- video: podcasts, explainer animations, event coverage, customer interviews
digital deployment
deploying content across different digital channels is a specialism in its own right. while wtf is a content creation-focused marketing agency, we monitor performance and optimise content too
where we can add value:
- campaign management: paid/organic social media, Google and LinkedIn ad campaigns
- digital marketing: seo, sem, email outreach, landing pages, cross-channel seeding
1
deep dive
whatever the ask, we delve deep into your business to better understand, well, everything
2
monitoring progress
we then look at your current marketing and explore what’s working and what’s not
3
Stay on track throughout
we’re then in the perfect position to create the content you need to make the impact you want
wtf transforms complex ideas and business messages…
…into easy-to-consume creative content
we actually have customers!
wtf works with smart people. ain’t none smarter than these brilliant b2b brands
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wtf do our customers have to say?
"The wtf team need very little instruction or guidance to create highly attractive content. They are friendly, sharp and responsive. It has taken our marketing to the next level. It is simply great to work with them."
"My go to for all event videos and comms! They crafted a standout intro video for our inaugural London event, which has helped us get the word out about what we do and showcase the value we bring to the global cannabis sector.”
"Working with Dave and Jamie over the years has been a fantastic experience. From blogs and ebooks to social posts, nurture sequences, and outreach emails, their expertise and dedication shine in every project. They consistently deliver high-quality work that elevates our marketing efforts, making them invaluable partners to our team."
“The wtf team exceeded expectations at PIC Summit 2024. Their ‘divide and conquer’ approach to content creation worked wonders. We had excellent quality blogs and social media posts throughout the two days, and video content edited at the end of each day; which helped us maintain audience engagement during the event, as well as after.
Integrated Photonics isn’t easy subject matter to understand, but the wtf team had a great command of the topics and language used by our speakers; meaning we had business- focused content that was informative, accurate, and engaging.
wtf can a cmo do when facing complex communications quandaries?
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simple. work with a content marketing squad that knows which buttons your target customers need pressed (that means us!).
